Shortly after Greenpeace released an extremely graphic video accusing Nestle of importing palm tree oil from suppliers that are destroying the home of endangered orangutans, a legion of consumers descended upon Nestle’s Facebook page.
The offending video created a public outcry as the actor literally takes a bite out of a kitkat/orangutan finger. Greenpeace had sent out a clear message: Nestle is killing Orangutans by contributing to the destruction of their home. This public cry quickly reached the official Nestle Facebook page. The outcry took many forms; one of the most popular was this photoshopped image of the KitKat wrapper.
Nestle’s Facebook community manager seemed to draw the line at these doctored images, replying to the Facebook “fans” with, “To repeat: we welcome your comments, but please don’t post using an altered version of any of our logos as your profile pic — they will be deleted.”
The perceived censorship brought about harsher remarks and more “Nestle Killer” profile pictures. Things continued to get out of hand when the community manager thanked angry consumers “for the lesson in manners,” and repeated that: “it’s our page, we set the rules, it was ever thus.” Of course, the damage had already been done when he was presumably forced by Nestle to apologize “for being rude.”