In my job search I have come across quite a few marketing positions that fall quite short of the actual definition of marketing. Others are looking for associates in their PR department to fill what seem to be nothing more than cold-calling positions.
I understand that nowadays PR/AD/Marketing/ Brand Recognition agencies need to be versatile and that technology has blurred many of the lines between the respective fields. Nevertheless, if you do not understand these powerful communication tools, it could be keeping you and your company from achieving the best possible results.
Here is a visual description of the four that has been floating around on the web.
Perception People 