With the help of ad agency, The Evolution Bureau, Altoids has released a music video poking fun of our stereotypical Facebook friends. The question still remains: will it be enough to go viral?
One week since it was uploaded to YouTube, the “tribute to the stars on Facebook” remains at only around 65,000 views. With lyrics that put some very real feelings into words, it gives us a catchy tune as well as a cathartic laugh as we agree with its stereotypes. I had my moment of laughter when one of the “stars on Facebook” came to us in the form of “The Foodographer, oh you know this guy! He’s got 42 pics of burgers and french fries.” After several years of laughing at my very own Foodographer, I am glad that this song is giving me the chance to share my frustration/laughs at his millions of food-related photographs.
The important question, however, is not whether we are laughing or agreeing with its message. It is simply: how will Altoids benefit from this seemingly non-mint related marketing video? The other big question: Will it ever go viral? Well, here is my push for you, Altoids! Keep us laughing with more well-produced videos!
Is this music video minty-fresh enough to go viral? Send us your thoughts to firstname.lastname@example.org